DCD Defence
Brand Strategy & Positioning
Brand Identity
Film & Content
Digital Design
Exhibition & Launch
DCD’s new Bushbuck light tactical vehicle gave the business a moment to introduce its next chapter. We led the rebrand from DCD Protected Mobility to DCD Defence, carrying it through to the public launch at AAD 2026.
The strategy centred on a clear purpose: We build vehicles to save lives. From that came WE GO FIRST, a brand principle connecting DCD’s engineering to the people its vehicles protect and the missions they support.
We developed two films for the launch. The DCD Defence brand film brought WE GO FIRST to life through operational footage, field demonstrations and stock, with a distinctive voice created for DCD. A dedicated Bushbuck launch film introduced the new light tactical vehicle at AAD 2026. The wider rollout included the website, corporate presentation, launch campaign and press material.
The website carried the new identity online. We developed its structure, copy and design direction, working with the development partner to present DCD’s capabilities and bring Husky, Springbuck and Bushbuck together.
The rollout extended across sales materials, corporate presentations, press communication and everyday business templates. DCD gained a coordinated set of tools and brand guidelines to support its ongoing communication.
Client
DCD DEFENCE
Sector
Defence & Protected Mobility
Disciplines
Brand Identity
Film and Visualisation
Website Design and Development
Office
Johannesburg
Project Team
Jason Bronkhorst
Traffic Bureau Strike Team