Paramount Group
Brand Identity
Environmental Design
Motion Design
Paramount needed a world-class exhibition presence for IDEX, the largest defence show in the Middle East. The brief was simple and ambitious: create an immersive environment that reflects a modern, globally competitive defence technology brand.
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We designed a double-volume stand that used scale, light and motion to transform the visitor journey. Large-format LED walls, anamorphic screens and elevated lighting elements created a cinematic architectural experience.
Our visual system combined precision-engineered motion graphics with bold product storytelling. Each asset was crafted to communicate complex capabilities with clarity, confidence and global polish.
The result was an exhibition environment that felt modern, authoritative, and unmistakably Paramount.
The stand became a centrepiece of IDEX, increasing visibility, strengthening reputation and supporting commercial engagement throughout the show.
Client
Paramount Group
Sector
Aerospace & Defence
Disciplines
Brand Experience
Environmental Design
Motion Design
Office
Johannesburg
Project Team
Jason Bronkhorst
Traffic Bureau Strike Team
ADNEC Services